Bring On the Crunch: Introducing our new Fruity Cereal Pops!

Say Hello to the Sweetest Part of Breakfast — The Fruity Cereal Pop!

Einstein Bros. Bagels is turning up the fun with a new breakfast dessert that’s as colorful as it is craveable — introducing the all-new Fruity Cereal Pop! Designed with little hands (and big cravings) in mind, this cheerful treat is perfect for kids and a nostalgic nod for grown-ups.

Think chewy, crispy marshmallow cereal square meets rainbow-hued crunch — all on a stick, so it’s easy for kids to enjoy on-the-go, even in the backseat. Whether you’re grabbing breakfast for the fam or treating yourself to a post-egg sandwich, this pop is a playful way to add a little sweetness to your day.

The Perfect After-Breakfast Treat

Start your morning with one of our craveable signature egg sandwiches, then finish it off with a sweet, satisfying pop. The Fruity Cereal Pop is the perfect breakfast dessert — no forks, no mess, just pure fun.

Whether it’s a post-breakfast reward, a lunchbox surprise, or a mid-afternoon pick-me-up, this treat delivers a feel-good flavor in every bite.

More Than Just Bagels… We’ve Got Sweet Covered

We’re more than bagels and breakfast sandwiches — our sweet lineup is made to hit every craving. From our warm Cinnamon Bliss Roll to our Strawberry & Cream Strudel, every bite is baked to delight. Craving cozy flavors in your bagel game? Try our Apple Cinnamon Gourmet Bagel, which brings the nostalgic taste of pie to your morning.

And on April 30th, 2025, get ready for another new reason to treat yourself: the all-new fresh-baked Cinnamon Chip Muffin, bursting with sweet, and cinnamon-y flavor in every bite!

Sweet treats, simple joy — it’s what we do best.

Want to try these new tasty treats for free?

Got 75 points on the Einstein Bros Rewards app? Redeem them for a free Fruity Cereal Pop and turn your rewards into something colorful and craveable. Not a member yet? Skip the line, not breakfast! Download the app and start earning rewards every time you order.