We’re excited to share that Jessica Serrano has officially joined Einstein Bros. Bagels as our new Chief Marketing Officer, effective August 12, 2025.
Jessica comes to us with an impressive background leading marketing and brand transformation for some of the most iconic names in the food industry, including Burger King, Taco Bell, Dole, Kraft, and an innovative ice cream start-up. Most recently, she served as CMO at DIG Inn, where she led a successful brand turnaround and delivered six straight quarters of positive comp sales. Her career highlights include launching impactful menu innovations like the Whopper Melts and Watermelon Freeze, driving loyalty program growth, simplifying menus for operational efficiency, and delivering double-digit catering growth.
Originally from California and most recently based in Florida, Jessica is relocating to Denver with her husband, Joem, their twin five-year-old daughters, Selva and Zoe, and their dog, Elle. She’s eager to partner with our teams to accelerate both digital and offline marketing strategies, driving brand visibility, guest engagement, and ultimately, the higher financial returns for our ever-growing brands!
Please join us in giving Jessica a warm welcome to the Einstein Bros. Bagels family!
