Dip On In and Enjoy This Bold, Limited-Time Breakfast Lineup!

The Pretzel Bagel Party Starts at Breakfast!

Break out the lederhosen and cancel your brunch plans, because Einstein Bros. Bagels just dropped the boldest breakfast bite of the season, and it’s bringing that big Oktoberfest energy to your early A.M. cravings.

Introducing the Oktoberfest Egg Sandwich, it’s our fresh-baked spin on beer hall classics served up Einstein Bros. style and built for even the biggest Oktoberfest appetites. Inside, we layer our delicious beer cheese shmear, cage-free eggs, melty Swiss cheese along with a drizzle of mustard and top it off with smoky ham and thick-cut bacon.

This hearty, flavor-packed breakfast sandwich starts with our craveable chewy, salty Pretzel Bagel. An Einstein Bros. classic that is baked fresh each morning and throughout the day so to achieve that perfectly soft-baked pretzel moment in the morning.

Double the Dip, Double the Crave-ability

But this fest is not just for lovers of our egg sandwiches. Bagel & cream cheese traditionalists looking for a walk on the wild side – we introduce to you to the Pretzel Bagel Double Dipper and it’s your new favorite excuse to play with your food. We took our soft, chewy, golden-brown Pretzel Bagel and made it the ultimate breakfast dunker by pairing it with not one, but two crave-worthy dips in our Beer Cheese Shmear and our spicy brown mustard.

Whether you’re feeling indulgent or need a little zing to jumpstart your day, the Pretzel Bagel Double Dipper delivers on both fronts. Want to level up the experience? Pair it with an iced cold brew coffee or a sweet side for that perfect balance of hearty and refreshing. Feeling snacky? Grab a side of twice baked hashbrown and dip those too, there’s no judgment here.

Explore All the Oktoberfest Limited Time Menu has to Offer

With so many ways to savor the season, don’t be surprised if you feel like your breakfast plans just got twisted into a pretzel.

*NEW* Oktoberfest Egg Sandwich:
The perfect way to start a day full of fall adventure. Hearty and filling with enough ham, bacon & eggs to last you all the way through your day of apple picking.

*NEW* Pretzel Bagel Double Dipper:
A new way to bagel & shmear. Rippable, dippable and always fresh-baked.

*NEW* Beer Cheese Shmear:
It’s what’s holding Oktoberfest together – literally. If you thought beer cheese alone was good, beer cheese shmear is upgrade you didn’t even know you needed – but you totally did.

The OG Pretzel Bagel:
The Pretzel Bagel has come full circle. Crafted and baked fresh daily, it’s perfectly chewy with that signature golden-brown, salty crust you can’t help but savor.

So Where’s and When is The Oktoberfest Party Happening?

This Limited Time Oktoberfest Lineup is available now at participating Einstein Bros. Bagels locations starting on August 20th through November 4th, 2025. But hurry – this is only while supplies last!

Beat the morning rush and order ahead on the Einstein Bros. Bagels app. We’ll be ready to bring you your piping hot and fresh favorites that’ll be ready when you are.

Pro Tip: Dunk that Pretzel Bagel in our Double Dipper like a boss with that cheesy dip and tangy mustard together, those are your secret weapons for maximum flavor with every bite!